While these actions might not result in direct sales, they can often indicate what’s working and not working in your marketing strategy. Start paying attention to these non-traditional conversions and you can learn a lot about what strategies make your users take action.
Whiteboard Friday – Tracking Non-Traditional Conversions from Scott Willoughby on Vimeo.
UPDATE From Rand: If you liked this WB Friday, you might also be interested in reading this post from Analytics Talk. And for those thinking about SMX Sydney – we really hope to see you there; it should be a fantastic event (Jane’s been working crazy hard on her keyword research presentation). Interjection from Scott: PRO Members get a discount on passes to SMX Sydney and most other SMX shows, so if you want to go, join PRO and save a bundle!
